The Magpies Move Forward With St James’ Park Expansion
The Magpies have sold out every home game this season and are in the middle of a wide ranging feasibility study about what they can do to expand and develop their iconic stadium as reported previously in Football & Stadium Management.
St James’ Park is already widely recognised as one of the best sports venues in the country, and has been chosen as a host venue for Euro 2028, whilst tired looking grounds like Old Trafford, home to Manchester United, have been overlooked. However, with Newcastle’s major new investors they are keen to keep moving forward as a club and are looking to increase capacity above 60,000 while also developing corporate and conference facilities to increase the club's non match day revenue.
As part of the club's far reaching due diligence Populous have already had contact with Newcastle over the project, although it is worth stressing that Newcastle have made no firm decisions on the project yet, with no designer yet appointed. However, Populous' extensive portfolio of work means they would surely be among the frontrunners to lead the redesign when it gets the green light. The company was behind the development at the Emirates, the Tottenham Hotspur Stadium and the Millennium Stadium in their portfolio, and are working with Manchester City on their redevelopment of the Etihad.
